Beiersdorf Near East FZ Dubai Jobs 2022 – Apply Online Regional Precision Marketing Lead Vacancy in Dubai, UAE

Context:-
Beiersdorf is deeply involved in a transformation of its marketing and media activity in order to make it even more digital, data-driven and ROI oriented. In this sense, Precision Marketing (PM) leads roles have been created within local markets to drive that transformation at BDF.

Regional PM lead role;-
The regional PM lead will operate at regional level and will be in charge of:

• Ensuring the success of the PM leads in the markets covered (by ensuring Golden Rules applied at scale, optimizations are done, proactive test & learn agenda is elaborated)
• Coaching and on-the-job upskilling of local PM leads (incl. providing support on specific topics, supporting with the delivery/success of key campaigns, coordinating with experts)
• Making sure that BDF PM activity is continuously increasing its level of sophistication in line with market benchmarks.
• Develop transversal guidelines and frameworks that will be applied in every market, in specific topics such as CRM, Ecomm + PM integration, influencers etc.

Main tasks;-

Contribute to regional standards elaboration regarding media plan & agencies management

• Elaborate with other regional stakeholders guidelines & recommendations to be applied by local PM team regarding:

• Media plan (e.g. focusing on top CCUs, min size of the campaign)
• Media agency management (upskilling, performance check, contract & incentives structure)

• Ensure consistency of media plans consolidated by local PM lead with regional guidelines
• Provide feedback to local PM lead on content to be shared for (bi-)monthly senior management update meetings (MDs & GMs)

Secure & enhance critical PM campaigns / pilots

• Challenge learning agenda proposed by local PM lead
• Provide feedback to PM lead on pilots’ design, aligned with the learning agenda
• Join optimization sessions on adhoc basis (when requested by markets), ensure guidelines are followed to maximize ROI
• Check campaigns dashboard & measurement approach conducted by local PM lead

Coach & upskill

• Conduct Q&A and provide on-the-job coaching on general PM execution activities (e.g. specific issues with campaigns, audience creation) to bring PM leads up to speed where needed
• Conduct follow-up upskilling sessions with media agencies on a regular basis to ensure excellent execution
• Deliver expert learning sessions to PM leads across the region on specific topics (e.g. landing page optimization, DCO, new channels such as Amazon DSP or twitter)
• Help disseminating pilots’ learnings by coordinating with PM leads to update PM playbooks and share them with teams

Develop transversal guidelines and frameworks in specific topics [TBD]

• +8 years on-hand experience in digital marketing in an agency or marketing department in the B2C consumer sector
• Deep understanding of digital channels: Search, Display, Video, Social and Programmatic
• Extensive hands-on experience with Facebook Business Manager, DV360, CM360, Google Ads, Google Analytics and ideally TikTok, Snapchat, Connected TV, Twitter and Amazon DSP
• Deep understanding of design, execution and generation of experiments that generate tangible insights
• Strong project management skills (e.g., building & rigorously tracking work plan)
• Significant experience communicating technical material to range of audiences, including brands, corporate leadership, technology partners, and agencies
• Significant interpersonal skills to orchestrate PM community