BFL Group Dubai Jobs 2022 – Apply Online CRM Manager Vacancy in Dubai, UAE

The BFL Group is one of the world’s leading off-price retailer of fashion and homeware. Based in United Arab Emirates, we serve over five markets across the Middle East and Europe.

Our journey started when our unique off-price business model – Brands for Less – was introduced to Lebanon in 1996. Four years later, in the year 2000, we had a home in the UAE.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite – all at up to 80% off the original retail price for fashion designer brands. Our unique “Treasure Hunt” model ensures there is always something new to explore, desire and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

As Brands For Less, driven by optimized rapid-purchase strategies, became a phenomenon across the Middle East, we expanded to engage new audiences. We acquired exclusive rights to the Tchibo franchise in the MENA region, selling the German brand’s homeware and apparel at very competitive prices associated with premium customer care environment. Our UAE presence evolved into our central operational hub from where we distribute rapidly to other markets.

Job Description:

Role Purpose:-

Brands For Less UAE is looking for a talented CRM Manager to set the CRM vision and take the technical lead with all things related to CRM and our customer connections.

The CRM Manager is responsible for building & managing the CRM team, driving customer acquisition, engagement, and loyalty across all sales channels

Responsibilities:-

• Manage our CRM system and the data within, evolving and implementing customer journeys and personalization roadmaps.
• Practice performance insights to improve campaign strategies, support the implementation of new tools band processes, collaborate with cross-functional teams, create and manage incredible customer experiences.
• Play an active role in the formation of ongoing CRM strategies; as well as, the weekly/monthly/annual departmental calendars that enable continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value.
• Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
• Oversee and coordinate the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the retail stores, internal IT department, third-party eCommerce providers, and email service providers.
• Manage direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that consumer relations are carried out seamlessly across the business.
• Create reports and strategic proposals that will be presented to the senior management

Qualifications:-

• Bachelor’s degree in Business, Management, or Public Relations.
• At least 5 + years of experience in the sales/ Loyalty/ CRM/ Digital marketing field with 3 + years of experience in Retail CRM Marketing.
• 3+ years of CRM experience with any of the leading CDP/CRM systems at an administrative level, preferably in retail/e-commerce.
• Experience in working with multiple communication channels in consumer interactions.
• Demonstrated success with cost-efficient customer acquisition and development, building customer loyalty, and increasing customer spending.
• Ability to build, manage and nurture a team independently.
• Excellent software and technical skills.
• Excellent written and verbal communication skills.
• Knowledge in set-ups and the development of corporate-level CRM programs and campaigns. Experience in Omnichannel retail is a plus.
• Strong analytical skills coupled with project management and planning skills.
• knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.
• Excellent Written and verbal communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.