Marketing Executive – L’Occitane Group
Who we are
We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.
To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.
What you’ll be doing
• Analyse completion, best practices and new trends in local market and report to Marketing team
• Assist in building the marketing plan / calendar for different brands/markets in close cooperation with the Department Manager and the Brand’s marketing departments
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
• Collect customer feedback to define actions that will attract new customers and returning customers
• Communicate all required information about animation / visibility to the suppliers
• Conduct monthly reports on customer insights, sales analysis, and traffic in store
• Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
• Handle the marketing plan forecast and the marketing plan orders
• Handle translation of all the documents Implement the in-store marketing animation plan/guidelines Inform purchasing supervisor about marketing activities to ensure the availability of the stock me frame
• Manage and coordinate with concerned pares for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
• Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchased
• Meet and discuss with local suppliers for all marketing bookings and animations
• Monitor Store KPI’s Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Optimize service & in-store experience: Organise, attend events, and exhibitions
• Oversee the performance of the campaigns and promotions and report it to the
• Marketing team Participate in relevant projects and community activities as and when needed
What you’ll need to succeed
• Strong marketing distribution experience within the UAE/GCC is a must
• Previous beauty experience would be beneficial
• Excellent English communications skills
• Previous experience in dealing with multiple stakeholders
• Strong ability to multitask and follow up
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group’s success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group’s competitive edge in today’s market.
By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.
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