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Informa Connect Dubai Jobs 2022 – Marketing Manager Jobs Vacancy in Dubai, UAE
Employment News for current Jobs Vacancies in Informa Connect Dubai – Informa Connect Dubai has released a new job notification 2022-2023 on their official website for Marketing Manager job post. The eligible and Interested Candidates who meet the required educational qualifications as well as work experience needs may apply online to Informa Connect Dubai employment notification. The work location for Marketing Manager Vacancy would be Dubai and an average Salary will be AED 8164.00 Per Month.
Fact: The average salary for a Marketing Manager in Dubai, UAE is AED 8164.00 Per Month
Please go through the below mentioned job description for this vacancy in Informa Connect Dubai for Marketing Manager Position. Find out brief details, such as Job ID, Work Location/Address, Educational qualifications required, min/max age limit, Monthly/annual Salary and perks and employment benefits offered by Informa Connect Dubai. Check out all the details here before applying online to this latest recruitment by Informa Connect Dubai for freshers and experienced candidates from across the United Arab Emirates.
Informa Connect Dubai Jobs HighlightHiring Organization Name :- Informa Connect Dubai Job Position Name :- Marketing Manager Job Type :- Full Time Jobs in Dubai Salary :- AED 8164.00 Per Month |
Informa Connect Dubai: Job Description
Job Tittle: Marketing Manager
Full Job Description :-
Company Description
Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
Job Description:-
An exciting opportunity has arisen for a Marketing Manager to join the Informa Connect division.
As a Marketing Manager you will be responsible for marketing large scale events and exhibitions across several industries, driving attendee, exhibitor and sponsor acquisition and at times also delegate acquisition. You will be part of a small team orientated work environment and will be responsible for the spend and ROI of your campaigns.
You will be defining and implementing the overall marketing strategy for several events working towards objectives and deadlines. As a result driven marketer, you will have full control over you budget and analyse what channels and data lists are performing to proactively tailor your campaign.
What this role involves:
Develop the marketing strategy and integrated marketing plans to attract a visitor audience to the event and generate exhibitor leads for sales team to convert
Drive exhibition and sponsorship revenue as well as attendee registration through all online and offline channels, with a key focus on digital channels such as email and paid digital campaigns (PPC, SEO, paid social ads, affiliates etc)
Budget allocation & management – Ensure optimal allocation of budgets, weekly update of budget tracker, negotiating costs as applicable.
Marketing campaigns & collateral – Planning campaign elements & marketing collateral, briefing agencies and teams involved, ensuring quality of work meets Informa Connect standards, including but not limited to emails, online & social media advertising, media partnerships & purchase, database build etc.
Audience segmentation – Visitor/exhibitor audience profiling, study media consumption behaviour, developing tailored messages and value proposition development.
Content Marketing – Ensure content and campaign plans and activities are fully integrated. Work on content such as blog posts, whitepapers, interviews and reports for events with Agencies and Media Partners
Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout and analyse website performance throughout the campaign
Identify data acquisition strategy to grow the existing databases
Set up and management of partnerships with external organisations and suppliers to ensure maximum exposure at lowest cost to event budget
Regularly review campaign analysis to ensure that the revenue and audience KPI will be achieved
Develop a 365-day approach to community management across social and digital platforms to support digital revenue KPIs for the events.
Prepare KPI reports for the team
Key Performance Indicators
Timelines are adhered to for all campaign activities
Optimum allocation of budget and achieve low cpa
Exhibition and sponsorship revenue, visitor numbers and audience per event
Digital product revenue
Knowledge and Experience Required for the Role:-
Proven track record of delivering data driven marketing campaigns and working in a B2B environment generating leads for 3-5 years, with conference/exhibition experience
Formal marketing qualification or certificate, and/or degree level education or equivalent
High level of understanding of digital marketing including email, website performance, SEO, paid and organic digital channels focused on driving lead generation and registrations
Awareness of content marketing with an eye for spotting content generation opportunities and an eye for the original
High level of copywriting skill, with an exception level of attention to detail
Must be goal oriented, flexible, and creative under pressure – often while juggling several projects at once and under budget constraints
Communicate effectively with all technical partners, key stakeholders and team members
Great organisational and time management skills to lead a project forward
Enjoys a challenge and finding solutions for problems
A willingness to do a variety of related job duties
Qualifications:-
Knowledge and Experience Required for the Role
Proven track record of delivering data driven marketing campaigns and working in a B2B environment generating leads for 3-5 years, with conference/exhibition experience
Formal marketing qualification or certificate, and/or degree level education or equivalent
High level of understanding of digital marketing including email, website performance, SEO, paid and organic digital channels focused on driving lead generation and registrations
Awareness of content marketing with an eye for spotting content generation opportunities and an eye for the original
High level of copywriting skill, with an exception level of attention to detail
Must be goal oriented, flexible, and creative under pressure – often while juggling several projects at once and under budget constraints
Communicate effectively with all technical partners, key stakeholders and team members
Great organisational and time management skills to lead a project forward
Enjoys a challenge and finding solutions for problems
A willingness to do a variety of related job duties
Additional Information
We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), age, marital status, citizenship, or other protected characteristics under federal, state or local law.